Content marketing is a strategic approach that focuses on creating and sharing valuable, relevant, and engaging content to attract and retain your target audience. It helps build trust, establish brand authority, and connect with customers on a deeper level. By offering blogs, articles, videos, infographics, and social media posts, businesses can educate and influence their audience. Unlike traditional advertising, content marketing nurtures long-term relationships instead of just one-time sales. It also boosts SEO, improves online visibility, and drives organic traffic to your website. Overall, content marketing turns your brand into a trusted resource and helps in generating quality leads.